SEO TIPS

By Gabriel Gervelis

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So your website is ranking well, but you know it can be better. After reading the SEO TIPS blog you understand how to research SEO Companies, find a quality firm, and hire them. You just launched a 6 month print campaign in a niche magazine and you want to find a way to monitor the Revenue generated from SEO.

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Have no fear, Google Analytics is here!

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Any reputable SEO company should have enough knowledge to provide this information, however this is how you can set up your own benchmarking.

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1) Using Google Analytics set up a goal funnel to monitor your shopping cart check out process, make the “Goal” page the “Thank you for shopping with us”.

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2) Assign a dollar value for a goal conversion (usually your average sale amount)

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3) Log into your Google Analytics account and click on the Traffic Sources tab (left navigation)

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3) Click on the search engine that you want to monitor

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4) Below the main title you will see 3 text links that read: “Show: total| paid | non-paid” and select non-paid.

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5) On the top of the content box holding the keywords and site usage information you will see two tabs a) Site Usage b) Goal Conversions

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6) Click on Goal Conversion tab

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This information will show you what keywords generated traffic that leads to goal conversions (sales). Make sure you have enough data collected before you hire the SEO Company; I recommend at least 2-3 months. This way you can monitor total goal conversions generated VIA search engines, giving you a way to use Google Analytics to Measure ROI from and SEO campaign!

By: Gabriel Gervelis

Going along with an earlier post about supplying some top SEO Tutorials for our readers, another one appeared today that i felt was worthly of mention. It comes to us from the all mighty Oz, the all mighty SEOMoz.

SEOMoz is a seattle based SEO company that has successful created one of the worlds largest search engine optimization communitys. As an SEO company, the take on projects 10K monthly or higher, and thrive around a subscription based membership program.

Currently SEOMoz issued a 7 hour, 8 segment seo tutorial that is available for download. This program is available at a low cost, and is recommended by verious SEO Experts.

 Read more about the videos here. http://www.searchenginejournal.com/seomoz-launches-seo-video-training-series/6744/

Read more from the source, SEOmoz video downloads are found here.

By: Gabriel Gervelis

An underlined theme throughout our SEO TIPs blog is that the cost of an SEO campaign is a direct relation to how much work is involved. Stand clear for the “we will put your site #1 on Google for a hundred bucks a month” and the “we guarantee results.” Good work takes time to perform. This is true with any industry.

The beginning steps to all SEO campaigns start with keyword research and/or competitor analysis. The results of the keyword research and/or competitor analysis will dictate how aggressive targeted keyword markets are. Less aggressive markets can be conquered using Basic SEO Techniques, aggressive markets may need advanced SEO techniques.

Its all in the name, Basic SEO Techniques take less time to document, present, and preform - Thus the cost of a campaign using only basic techniques is less. Advanced techniques take more time to strategize, document, present, and perform - thus leading to a higher cost of a SEO campaign.

People always ask, “why do some SEO campaigns cost $500 a month, and others cost $10,000 a month?” The style of SEO technique answers this question.

Some Basic SEO Techniques

1. Title Tag Optimization
2. Meta Tag Optimization
3. Header Tag Optimization
4. Content Optimization
5. Limited Competitor Research
6. Limited Keyword Research
7. Alt Text Optimization
8. Footer Optimization
9. Basic Navigation Optimization
10. Simple Forms of Link Building - Directory submissions
11. Syndication of Existing (or Provided) Content

Other Sources of Information

Cheat Ad - Good post of 10 Basic SEO Techniques shown with HTML examples

DIY SEO - Good Article about 10 Basic SEO Techniques from a guy that writes better then I do!