Archive for March, 2008

Basic SEO Techniques - A Cost Driver In Any SEO Campaign

Thursday, March 27th, 2008

By: Gabriel Gervelis

An underlined theme throughout our SEO TIPs blog is that the cost of an SEO campaign is a direct relation to how much work is involved. Stand clear for the “we will put your site #1 on Google for a hundred bucks a month” and the “we guarantee results.” Good work takes time to perform. This is true with any industry.

The beginning steps to all SEO campaigns start with keyword research and/or competitor analysis. The results of the keyword research and/or competitor analysis will dictate how aggressive targeted keyword markets are. Less aggressive markets can be conquered using Basic SEO Techniques, aggressive markets may need advanced SEO techniques.

Its all in the name, Basic SEO Techniques take less time to document, present, and preform - Thus the cost of a campaign using only basic techniques is less. Advanced techniques take more time to strategize, document, present, and perform - thus leading to a higher cost of a SEO campaign.

People always ask, “why do some SEO campaigns cost $500 a month, and others cost $10,000 a month?” The style of SEO technique answers this question.

Some Basic SEO Techniques

  1. Title Tag Optimization
  2. Meta Tag Optimization
  3. Header Tag Optimization
  4. Content Optimization
  5. Limited Competitor Research
  6. Limited Keyword Research
  7. Alt Text Optimization
  8. Footer Optimization
  9. Basic Navigation Optimization
  10. Simple Forms of Link Building - Directory submissions
  11. Syndication of Existing (or Provided) Content

Other Sources of Information

Cheat Ad - Good post of 10 Basic SEO Techniques shown with HTML examples

DIY SEO - Good Article about 10 Basic SEO Techniques from a guy that writes better then I do!

Good luck with your SEO ventures!

Top 5 SEO Tutorials for the Do It Yourselfer

Tuesday, March 18th, 2008

By Gabriel Gervelis
From time to time people ask me, how can i do SEO myself? Can you post some SEO TIPS that i can do myself?

I don’t want to create another SEO Tutorial, there are already many out there. However, lets take a second and point out some of the top SEO Tutorial sites.

Top Rank Online Marketing
The top rank blog covers Search engine news, search marketing strategy, and search engine optimization tutorials. I am a reader of this blog and have found it very useful through out the years.

Digital Point
At the Digital Point fourms, industry pros help new comers in the SEO, online marketing, and marketing worlds. Search through question and answer threads that should answer ALL of your DIY SEO questions.

Big Oak, Inc
The Big Oak Inc Blog features a new SEO TIP every week. SEO techniques range from basic to advanced.

SEOmoz
SEO moz is an online powerhouse! Keep your eye on the SEO Moz blog and the YOUmoz blog. I read their content daily. This site will give the new Do it yourselfer a good SEO and online marketing overview.

Search Engine Journal
This blog covers both search engine optimization strategy and search news. Check the archived SEO posts!

Good luck with your SEO ventures!