SEO TIPS

By Gabriel Gervelis

The analytics of SEO

What goes into a SEO campaign? More important, how much is a SEO campaign going to cost me? Below is a list of questions i ask myself before starting or quoting an SEO Campaign.
How many pages are in your site?

How often do you add content to your website?

How long has your website been online?

Do you have any top search engine rankings under keywords?

Are search engines currently generating traffic to your website?

How long has your top competitors been online?

Do you know who your top competitors are?

What SEO Techniques are your competitors using?

Are there industry related bolgs, forums, or social networking sites that are relevent to your industry?

Are competitors using active members of industry related blogs, forums, or social networking sites?

If so, how long have they been active?

How much “catching up” do you need to do?

What are the main keywords you want to target?

How aggressive are the keywords that the SEO campaign will be targeting?

How much money are your top competitors spending on link placement?

Do you have internal resources that you can dedicate to an SEO campaign?

And the list goes on and on!

By: Gabriel Gervelis

Run….Run far away…..Run for the hills and don’t look back. Its time to take a step back and ask your self some serious questions.

QUESTION 1
“I know top search engine rankings in Google will help my business. Do i want this so bad that i am going to believe this sales rep that only knows what they learned during a two week training course?”

QUESTION 2
“If a used car salesmen told me that a used car with 100,000 miles would never break down, would i believe them?”

QUESTION 3
“This sales rep keeps telling me that ranking a web site on Google is easy and that they do it all the time, should i believe them?”

QUESTION 4
“Everything sounds good, but i don’t see any time in the project that allows for this company to understand my product, service, and business. Can they truly find the best keywords for my site by only reading my web sites content?”

QUESTION 5

“The sales rep/consultant is not asking any questions like: What keywords are generating traffic to my site? Do you have an analytics program that i can review? Or, What is your website’s marketing history?….Yet they are guaranteeing results, should i believe them?”

QUESTION 6

“How can someone guarantee X number of hits or leads? Not even my TV ad broker does that!”

Don’t be fooled by gimmicks, fake guarantees, salesmen, other clients top rankings, or any other sales pitch that is thrown your way. Take a step back and remember - Quality work takes quality time, quality time usually takes quality money.

Take a look at what Google says about SEO’s and some additional red flags to watch out for.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

Take a look at what happened to this company when they promised rankings.

http://www.seomoz.org/blog/internet-advancement-fuels-my-rage

and again.

http://www.atg.wa.gov/pressrelease.aspx?id=18382

and again.

http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html

And then there is the 40 rip off reports filed here

My point?
Run….Run far away…..Run for the hills and don’t look back. Its time to take a step back and ask your self some serious questions.