SEO TIPS

By Gabriel Gervelis

The analytics of SEO

What goes into a SEO campaign? More important, how much is a SEO campaign going to cost me? Below is a list of questions i ask myself before starting or quoting an SEO Campaign.
How many pages are in your site?

How often do you add content to your website?

How long has your website been online?

Do you have any top search engine rankings under keywords?

Are search engines currently generating traffic to your website?

How long has your top competitors been online?

Do you know who your top competitors are?

What SEO Techniques are your competitors using?

Are there industry related bolgs, forums, or social networking sites that are relevent to your industry?

Are competitors using active members of industry related blogs, forums, or social networking sites?

If so, how long have they been active?

How much “catching up” do you need to do?

What are the main keywords you want to target?

How aggressive are the keywords that the SEO campaign will be targeting?

How much money are your top competitors spending on link placement?

Do you have internal resources that you can dedicate to an SEO campaign?

And the list goes on and on!

By Gabriel Gervelis

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So your website is ranking well, but you know it can be better. After reading the SEO TIPS blog you understand how to research SEO Companies, find a quality firm, and hire them. You just launched a 6 month print campaign in a niche magazine and you want to find a way to monitor the Revenue generated from SEO.

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Have no fear, Google Analytics is here!

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Any reputable SEO company should have enough knowledge to provide this information, however this is how you can set up your own benchmarking.

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1) Using Google Analytics set up a goal funnel to monitor your shopping cart check out process, make the “Goal” page the “Thank you for shopping with us”.

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2) Assign a dollar value for a goal conversion (usually your average sale amount)

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3) Log into your Google Analytics account and click on the Traffic Sources tab (left navigation)

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3) Click on the search engine that you want to monitor

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4) Below the main title you will see 3 text links that read: “Show: total| paid | non-paid” and select non-paid.

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5) On the top of the content box holding the keywords and site usage information you will see two tabs a) Site Usage b) Goal Conversions

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6) Click on Goal Conversion tab

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This information will show you what keywords generated traffic that leads to goal conversions (sales). Make sure you have enough data collected before you hire the SEO Company; I recommend at least 2-3 months. This way you can monitor total goal conversions generated VIA search engines, giving you a way to use Google Analytics to Measure ROI from and SEO campaign!