Archive for the 'SEO Tips Glossary ' Category

Definition: Search Engine Spiders

Tuesday, January 8th, 2008

By: Gabriel Gervelis

What is a search engine spider (robot)?

When researching search engine optimization knowing what a search engine spider is, and what they do is very important. A search engine spider is a computer program used by search engines to find and index web pages.

Think of a search engine spider as a pawn in a chess game. A spider is a search engines information gatherer as a pawn is the solder in the game of chess.

What The Search Engine Spiders Do:
The search engine sends the spiders out into the internet to research web pages. Spiders are programmed by the search engines to bring back bits of information about the web page.
Search Engine Spiders are also know as:

  • Crawlers
  • Agents
  • Bots
  • Robots

Examples of “Bits of Information”

  1. Main words within the webpage/website (Keyword density)
  2. Main words are in the webpages/websites title
  3. Text is used in the links (if any) that point to the webpage/website

The spiders are programmed to find hundreds of bits of information within the webpage/website. This gathered information lets the search engine know how to index the webpage/website. Based on point values given to each bit of information, the search engine can determine what webpage ranks where on the result listing.

Other Sources of Information about Search Engine Spiders:
Search Engine Spider Simulator - This tool lets you see what a search engine spider sees when it comes to your webpage.
Search Engine Spider - Taming the beast’s definition of a search engine spider with additional information.
Google’s Source - Google’s source of definitions of a search engine spider.

Good luck with your SEO ventures!

Definition: SERP - Search Engine Result Page

Wednesday, January 2nd, 2008

By Gabriel Gervelis

What is an SERP?

SERP stands for Search Engine Results Page. When researching search engine optimization or search engine marketing you will come across this term. This term can be used in several ways. SERP’s are generated when someone conducts a keyword search in a search engine such as Google or Yahoo!.

Other Definitions for SERP

Google’s source of Definitions for SERP
Wikipedia.org definition of SERP

Good luck with your SEO ventures!

Definition: Long Tail Keywords

Thursday, December 27th, 2007

By: Gabriel Gervelis

What is a long tail Keyword?

When optimizing a web page for high SERP results an optimizer will (when necessary) pick main keywords and long tail keywords for a page. Main keywords can be found in a web pages Meta Tags. Long Tail Keywords are variables of the main keywords found in the content of the web page. In most cases a web page will have a high number of long tail keywords, so long tail keywords will not be found in the Meta Tags.
Example:

The Main Keywords for an example web page are Crayola Crayons, Discount Crayola Crayons, and Colorful Crayola Crayons. The Meta Tags and H1 tags for this web page will be optimized to fit the main keywords. In this case a list of long tail keywords might be:

    the web page is not being directly optimized for the above 24 keywords. However, using the proper contnet, the web page can be indirectly optimized for the above 24 keywords.Other useful definitions of Long Tail Keywords and information
    Internet Marketing Dictionary - Define long tail keywords
    SEOMOZ information on Long Tail Keywords - Blog post on SEOMoz.org about long tail keywords.
    SEOMOZ information on Long Tail Keywords- Blog post on SEOmoz.org explaining how long tail keywords can hurt your PPC campaign.

    Good luck with your SEO ventures!