Archive for the 'SEO TIPS' Category

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Definition: SEO Techniques

Wednesday, January 9th, 2008

By: Gabriel Gervelis

SEO techniques are techniques used in the practice of search engine optimization. When performing search engine optimization to achieve high rankings on a SERP, it is important to identify what SEO Techniques need to be preformed.

The cost of a SEO Campaign depends on what types of SEO techniques needs to be performed, Advanced SEO Techniques take more time and resources then Basic SEO techniques.

Good luck with your SEO ventures!

Posted in SEO TIPS, SEO Tips Glossary | 1 Comment »

Looking at an SEO Company’s Portfolio

Thursday, January 3rd, 2008

By: Gabriel Gervelis

Here’s 3 Questions to look for when reviewing an SEO Company’s portfolio.

1. Is this SEO Company going to put me on the top of the right pile?

Don’t be impressed when SEO companies show you that they ranked a website on the first page of a SERP over millions of results. The fact is, that number does not mean much. Remember when it comes to SEO, it’s always “Quality over Quantity”. On the top right of the SERP, you’ll see a display reading “Results 1-10 of XXXXXXXXX”. This is the number of web pages that have the keyword (or keyword phrase) found in a web page’s content, not the number of actual competitors in this index. This number could read 1,234,000 and only 240 web pages are properly optimized. This works the other way as well, the number could read 194,000 and have over 20,000 web pages properly optimized.

In this case the SERP with 194,000 results is the more aggressive market.

2. How much traffic will do their clients see from the SEO campaign?

Just because a site is ranking on the top of an SERP, it doesn’t mean the site is seeing traffic from the ranking. When an SEO company shows you their client’s rankings, ask them how much traffic they are seeing. Don’t get confused with how many times the keyword is searched for. Any SEO company can rank a website under ineffective keywords that sound good, but doesn’t get traffic to your site.

3. What does the SEO Company do to achieve their rankings?

When an SEO company shows you their client’s rankings, knowing the work they did to achieve these rankings is vital. Sometimes the SEO Company can’t take credit for the success, however they think they can.

For example
Client X publishes articles in print magazines. As an added benefit, the magazine companies link to Client X’s website. Over the years, Client X builds hundreds of links. Then, Client X hires SEO Company Y, SEO Company Y changes a few words in the meta tags and before you know it, Client X is on the first page of an SERP. Did SEO Company Y really give them their ranking?

Good luck with your SEO ventures!

Posted in SEO TIPS | 1 Comment »

Definition: SERP - Search Engine Result Page

Wednesday, January 2nd, 2008

By Gabriel Gervelis

What is an SERP?

SERP stands for Search Engine Results Page. When researching search engine optimization or search engine marketing you will come across this term. This term can be used in several ways. SERP’s are generated when someone conducts a keyword search in a search engine such as Google or Yahoo!.

Other Definitions for SERP

Google’s source of Definitions for SERP
Wikipedia.org definition of SERP

Good luck with your SEO ventures!

Posted in SEO TIPS, SEO Tips Glossary , SEO FAQ | 1 Comment »

What is Search Engine Optimization?

Saturday, December 8th, 2007

By: Gabriel Gervelis

What is Search Engine Optimization?

Search engine optimization (SEO) is the art of ranking a website, or web page, high on a search engine result page (SERP).

I call this an art because the factors that search engines use to rank websites keep changing. Finding a balance in these factors, finding what factors need improvement in a targeted site, monitoring the success of the campaign through ranking reporting, and providing this service at a reasonable and affordable cost truly is an art form.

There is no step by step process to search engine optimization. I can’t map out a first do this, and then do this type of tutorial. Understanding how the search engine’s work and understanding what SEO method to use in an identified situation is key, for example.

Example:

A client enters our firm and declares “I want my website to rank #1 on Google for the term parade”. After some initial research (and small deposit) we determine that all of the main competitors for this term have over 200 pages within their site. Our client has a 5 page brochure website. Knowing that the target keyword market is very aggressive (advanced keyword research will be covered later) we know we need to expand our clients site so it has the ability to compete.

After further review of the top sites that are ranking for this term, we notice that 2 of the 10 sites have parade directories, listing of every major parade in the last 2 years. Each major parade has its own page with unique content. This gives the sites an awesome ability for internal linking (Internal linking will be covered later) and gives these sites a huge advantage.

In this example, we know we need to adopt a similar concept in our client’s site. We don’t need to copy our competitor directories word for word or page for page. But adapting our own unique way to produce relevant pages that hold industry unique content is a must.

Will adapting this concept to our clients site shoot there site to the top of the SERPs for the targeted word? No. Other SEO methods like Meta tag and content optimization need to be utilized as well.

Understanding your competitors sites, and how your competitors made it to the top will save you time and money in the future.

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