SEO TIPS

By: Gabriel Gervelis

What is a long tail Keyword?

When optimizing a web page for high SERP results an optimizer will (when necessary) pick main keywords and long tail keywords for a page. Main keywords can be found in a web pages Meta Tags. Long Tail Keywords are variables of the main keywords found in the content of the web page. In most cases a web page will have a high number of long tail keywords, so long tail keywords will not be found in the Meta Tags.
Example:

The Main Keywords for an example web page are Crayola Crayons, Discount Crayola Crayons, and Colorful Crayola Crayons. The Meta Tags and H1 tags for this web page will be optimized to fit the main keywords. In this case a list of long tail keywords might be:

the web page is not being directly optimized for the above 24 keywords. However, using the proper contnet, the web page can be indirectly optimized for the above 24 keywords.Other useful definitions of Long Tail Keywords and information
Internet Marketing Dictionary - Define long tail keywords
SEOMOZ information on Long Tail Keywords - Blog post on SEOMoz.org about long tail keywords.
SEOMOZ information on Long Tail Keywords- Blog post on SEOmoz.org explaining how long tail keywords can hurt your PPC campaign.

Good luck with your SEO ventures!

This entry was posted on Thursday, December 27th, 2007 at 4:22 am and is filed under SEO Tips Glossary , Keywords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.