Use Google Analytics To Mesure ROI From SEO
By Gabriel Gervelis
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So your website is ranking well, but you know it can be better. After reading the SEO TIPS blog you understand how to research SEO Companies, find a quality firm, and hire them. You just launched a 6 month print campaign in a niche magazine and you want to find a way to monitor the Revenue generated from SEO.
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Have no fear, Google Analytics is here!
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Any reputable SEO company should have enough knowledge to provide this information, however this is how you can set up your own benchmarking.
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1) Using Google Analytics set up a goal funnel to monitor your shopping cart check out process, make the “Goal” page the “Thank you for shopping with us”.
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2) Assign a dollar value for a goal conversion (usually your average sale amount)
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3) Log into your Google Analytics account and click on the Traffic Sources tab (left navigation)
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3) Click on the search engine that you want to monitor
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4) Below the main title you will see 3 text links that read: “Show: total| paid | non-paid” and select non-paid.
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5) On the top of the content box holding the keywords and site usage information you will see two tabs a) Site Usage b) Goal Conversions
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6) Click on Goal Conversion tab
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This information will show you what keywords generated traffic that leads to goal conversions (sales). Make sure you have enough data collected before you hire the SEO Company; I recommend at least 2-3 months. This way you can monitor total goal conversions generated VIA search engines, giving you a way to use Google Analytics to Measure ROI from and SEO campaign!